This morning, Jenn Thom was one of 20 women honored at the 2012 Women to Watch Breakfast sponsored by Mass High Tech. The MHT annual program is nine years strong, and each year names honorees in various fields. This year the program has recognized women in tech and life sciences who are thought leaders in their field and shaping the future of their industries for years to come, and honorees were selected from more than 100 nominations.
Why Jenn Thom?
Jenn is a Research Scientist in the Visual Communications Lab, part of the Collaborative User Experience Group at IBM Research in Cambridge. She is a rising star in the field of human-computer interaction and its intersection with social business technology. In 2009, she received a Ph.D. from Cornell University, where her dissertation work focused on how users express territorial behaviors in online collaborative spaces. Her current research focus includes computer-supported collaborative work (CSCW), intercultural communication and collaboration, and social networking. As social media moves beyond the consumer market and is rapidly being adopted and adapted by the corporate world, Thom is studying the acceptance and usage of social media by companies and how it affects user interactions and collaboration.
In November 2011, her research in gamification – the use of game design techniques in non-game technologies - was featured in the Wired magazine article, IBM Proves Playing Virtual Games is Serious Business. In February 2012, this research was cited in the Daily SEO Blog article, "What Community Builders Can Learn From Research." You can find her current list of research publications in ResearchGate.
In March 2012, at South by Southwest, Jenn was invited to be a panelist on the Maps of Time, Data as Narrative panel (now podcast) - a discussion about the relationship between visualized data and the histories we tell.
In April, the MHT Review spotlighted Jenn in this article, "2012 Women to Watch: Jennifer Thom."
We know we will hear more from and about Jenn Thom. Congratulations on well deserved recognition.
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Social businesses were introduced in the 21st century. While its basic concept may have been used before that, it is in this century that it has truly became popular and entered public consciousness. People increasingly realize the importance of social value.
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